An ‘Affordable’ NEXTGEN TV Converter Box Program Surfaces

Radio & Television Business Report

Author: Adam Jacobson
January 2, 2026 10:02 am

The marketing arm of ATSC 3.0 led by Anne Schelle has launched an industry-led effort focused on ensuring that over-the-air TV households have a cost-effective and user-friendly way to access NEXTGEN TV services while continuing to rely on free, local broadcast television.

Please visit

Radio & Television Business Report

for the full story HERE.