Barrett Media
Author (when available): BNM Staff
Triton Digital and Audioboom have announced an expanded partnership that will see Audioboom utilize the Sounder solution across its podcast network.
Audioboom will integrate Sounder’s contextual targeting and brand suitability tools for its advertising marketplace.
The news that the company would utilize Triton Digital’s offerings is an expansion of a partnership that saw Audioboom participate in Triton’s Podcast Reports. according to the U.S. Podcast Report for 2024, Audioboom’s network reported 13.2 million average weekly downloads.
“This expansion of our partnership with Audioboom demonstrates our ongoing commitment to advancing podcast advertising technology,” said Triton Digital Executive Vice President of Podcast and Content Delivery Sharon Taylor. “The integration of Sounder’s capabilities with Audioboom’s extensive podcast network creates new opportunities for publishers and advertisers to connect with audiences more effectively while maintaining the highest standards of brand suitability.”
“Implementing Triton Digital’s Sounder solution marks another transformative moment in our partnership. Having worked with Triton Digital for years on podcast measurement and recently fully moving to TAP, we’re excited to enhance our advertising capabilities through the use of Sounder,” added Audioboom CEO Stuart Last.
“This integration not only strengthens our position as a leader in podcast monetization but also empowers us to increase monetization for content creators and to provide better value to advertising partners through more intelligent content understanding and ad placement capabilities,” he concluded.
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