Radio & Television Business Report
Author: RBR-TVBR
January 6, 2026 10:57 am
Roku has signed an agreement that allows it to use iSpot’s “Outcomes at Scale” product for the explicit intention of optimizing off outcomes.
As Roku sees it, the bigger partnership with iSpot can help brands achieve “more accountable, performance-focused campaign results on the Roku platform.”
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Radio & Television Business Report
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