Radio & Television Business Report
Author: RBR-TVBR
January 6, 2026 12:32 pm
Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and Comcast’s FreeWheel unit; independent agency RPA; and Newton Research. With the four entities working together, one can now buy “premium video” using agentic AI across both linear and digital platforms. According to NBCUniversal, the “first-of-its-kind proof-of-concept” […]
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