Jacobs Media
Author (when available): Fred Jacobs
Were radio DJs from the 60s, 70s, and 80s the originial “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorementss. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?
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