Black Consumers: Not A Single Cultural Bloc, Nielsen Notes

Radio & Television Business Report

Author: Adam Jacobson
January 19, 2026 9:32 am

What do Black consumers have in common with fellow multicultural cohorts Hispanics and Asians? They cannot be lumped into a single group when it comes to media behavior preferences, states a new “Diverse Intelligence Series” report released on Dr. Martin Luther King Jr. Day by Nielsen.

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