Digital Growth, Broadcast TV Headwinds: Mediaocean’s Marketer Outlook

Radio & Television Business Report

Author: Adam Jacobson
January 22, 2026 11:02 am

For the third consecutive period, Gen AI ranks as the most important consumer trend, underscoring its growing influence on how people discover content, engage with brands, and make decisions. The bigger takeaway? “Media investment is rebounding selectively,” as linear TV continues to face pressure.

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