Video Podcasts Most Popular Among First-Year Consumers

Radio & Television Business Report

Author: RBR-TVBR
January 28, 2026 11:32 am

“The Evolving Ear: How New Listeners are Shaping Podcasting’s Next Chapter” probes “first-year” podcast listeners—those who started listening within the last year and represent 20% of U.S. weekly podcast consumers—comparing their behaviors to “long-timers” who have been listening for five years or more.

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