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Sponsorships: A Drive to Survive

Radio News4 days ago01 mins

Radio Ink
Author: Jeff McHugh
January 30, 2026 5:27 am

Jeff McHugh preferred Nov. 2019(Jeff McHugh) Last year, I got a lesson in sponsorships from my work outside of radio, where I coach executives at big companies like Mastercard, Google, and Darktrace. All three just happen to be big sponsors in my favorite sport, Formula 1 racing.

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