Radio Update
Author: John Lund
February 3, 2026 12:00 am
Most stations run promotions during ratings sweeps to grow their audience. Even as PPM has changed how we promote, one truth remains: if your promotion doesn’t grab attention, it doesn’t matter how it’s measured.
The post Grab Attention with Enticing Promotions appeared first on Radio Update.
Please visit Radio Update for the full story HERE.