SiriusXM Sees Opportunity As ‘Back-To-Car’ Focus Stabilizes Business.

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February 5, 2026 4:48 pm

SiriusXM says it is finding momentum in its refocused satellite strategy, adding subscribers in Q4 as churn hit historic lows. CEO Jennifer Witz says the company’s “unique position in the car” leaves room to become a complement to streaming services,…

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