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Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live

Radio News3 hours ago01 mins

Barrett Media
Author: Peter Thiele
February 10, 2026 12:03 am

We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.

The post Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live appeared first on Barrett Media.

Please visit Barrett Media for the full story HERE.

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