DAX US Scores With College Sports-Focused Audio Ad Sales Pact

Radio & Television Business Report

Author: RBR-TVBR
February 11, 2026 8:47 am

The digital advertising exchange owned by Global is teaming with a media and technology company known for “powering college athletics.” DAX US will serve as its sales partner for that company’s live sports digital audio streams, “creating a new destination for advertisers looking to reach fans.”

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