MARC’s Latest Deal Means Hall’s End In Lakeland

Radio & Television Business Report

Author: Adam Jacobson
February 12, 2026 4:53 pm

Just 48 hours after Roger Holler’s radio broadcasting company completed a deal that saw it expand to Florida’s Treasure Coast, a fresh transition has been struck that sees the Gainesville-headquartered operation add in Polk County, Fla. The deal brings to an end longtime ownership of the stations by Hall Communications.

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