Build Community, Not Just An Audience

There’s a big difference between an audience and a community. An audience consumes. A community participates. An audience drifts away the second a better song, a hotter take, or a slicker algorithm shows up. A community sticks around because leaving feels like missing a family dinner. And if radio has one unfair advantage over streaming and podcasts, it is this: we are local, live, and connected.

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