Radio & Television Business Report
Author: RBR-TVBR
February 16, 2026 12:52 pm
The role of a sales executive has evolved, says Alexander Group media-focused change agent Matt Bartels. Today’s sales pros require knowledge of new technological skills, and younger pros tend to have them all. However, as Bartels writes in this classic column, they may not be considering sales careers because they don’t see it as a lucrative profession.Please visit
Radio & Television Business Report
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