Bicultural Latinos: A Cultural and Economic Force, Under iHeart’s Spotlight

Radio & Television Business Report

Author: Adam Jacobson
February 19, 2026 12:03 pm

Hispanic FamilyU.S. Hispanics are far and wide. And their offspring represents what iHeartMedia is championing as a “cultural and economic force” worthy of advertiser consideration. That said, the timing of the study comes just days after the company moved its “Rumba” brand in Tampa from a 100kw facility to two FM translators.

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