Car Buying Got Complicated — And Consumers Are Listening Differently

Author: Annette Malave, SVP/Insights, RAB Buying a car used to feel exciting. Today, for many consumers, it feels… complicated. It’s no longer just about choosing between red or blue, SUV or sedan. Today’s car buyers are navigating rising prices, confusing financing options, evolving technology and an overwhelming amount of online information — all while trying … Continue reading “Car Buying Got Complicated — And Consumers Are Listening Differently”