Podcast Advertising: Fueling A Digital Audio Revenue Jump

Radio & Television Business Report

Author: Adam Jacobson
February 25, 2026 11:47 am

headphonesPodcasts have surpassed over-the-air radio in daily spoken-word audio time in the U.S. for the first time, new data from the Edison Research Share of Ear report show. Now comes insight from ad spent provider Guideline that finds digital audio ad spend in the U.S. is projected to grow by 9.3% in 2025.

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