Competitive Info: Five-Year Shift Reshapes TV Landscape as Cable Share Plunges.

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February 26, 2026 4:13 am

Cable television networks accounted for 21.2% of total U.S. television viewing in January, according to Nielsen. The figure marks a steep decline from 35.6% in January 2021 and underscores a five-year slide in cable’s market share. During the same period,…

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