A Conversation With Coleman Insights About Callout

In the post-COVID years, radio stations’ callout research has had a pretty clear message. New music finds a quorum more slowly in a time when radio has been fragmented by streaming and listener habits have changed. Songs catch on late and linger forever. Lady Gaga & Bruno Mars’s “Die With a Smile” reached No. 1 CHR before it tested power for many programmers but then tested power for a year after it peaked.

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