Why WIII-FM Is Your Sales Secret Sauce

Before a prospect will buy anything on your station, you need to tune-in to theirs. You may not be familiar with this other station, but trust me, it’s the one they’re hearing all the time – even while they’re listening to yours. In fact, secretly, it’s their favorite station and its call letters are WIII-FM, which stand for “What Is In It For Me?”

The post Why WIII-FM Is Your Sales Secret Sauce appeared first on Radio Update.