A ‘Supply-Side Attention Targeting’ Tool for Connected TV Arrives

Radio & Television Business Report

Author: RBR-TVBR
March 12, 2026 12:42 pm

OpenX Technologies Inc., an omnichannel supply-side platform, has brought to market what it hails as “a first-to-market capability” giving advertisers the ability to easily target “high-attention” Connected TV inventory in real time. Connected TV-focused TVision helped bring the service to fruition.

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