SiriusXM Turns To New Subscription Plans As In-Car Growth Slows.

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March 16, 2026 12:43 am

As in-car subscriber growth slows, SiriusXM is leaning on new subscription options to deepen engagement. CEO Jennifer Witz says the new “Companion” plan is gaining traction, helping boost retention and household usage. She told an investor conference the company is…

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