Radio & Television Business Report
Author: Adam Jacobson
March 18, 2026 11:03 am
A new study released Wednesday by Pearl TV, the NEXTGEN TV marketing arm, suggests a large majority of viewers of broadcast TV that rely on an antenna would invest in a set-top box to get ATSC 3.0-powered channels — a move that would “preserve access to free local television.”Please visit
Radio & Television Business Report
for the full story HERE.
