Gracenote Explores TV’s AI Future and ‘The Power of Grounding’

Radio & Television Business Report

Author: RBR-TVBR
March 18, 2026 12:32 pm

While LLMs are powerful, they are also “knowledge-locked” to their training data, potentially leading to ‘hallucinations’ and incorrect responses. To bridge this gap, grounding is essential to connect AI to supplemental, real-world data sources, says Nielsen-owned Gracenote in a new report.

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