VideoAmp Widens Cross-Platform Planner To Sirius XM, NCM

Radio & Television Business Report

Author: Adam Jacobson
March 20, 2026 4:03 pm

Advertising performance platform VideoAmp has brought to market new first-party data integrations with NCM and Sirius XM. It is a move that widens the coverage of VideoAmp’s VXP planning tool and sends broadcast media yet another message that it has competitors for ad dollars everywhere.

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