There’s No Place Like (At) Home

Don’t you love it when new research studies debunk our longstanding conventional wisdom? I just found a study that shows that despite our desire to get out of the house post- COVID, most Americans are spending more time at home – by themselves. For the radio broadcasting industry trying to find its footing in an unsettling new year, following the audience – the gadgets they own and the platforms they use – might be a strategic way to gain that competitive edge back. Click “READ MORE” to follow my logic.