A ‘Vertical-Focused Audience Targeting’ Tool Comes To Radio

Radio & Television Business Report

AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising technology offering. The integration allows AdsWizz publishers and advertisers to use Nielsen Marketing Cloud and other third party datasets for audience targeting across verticals. 

Radio & Television Business Report