Radio & Television Business Report
Author: RBR-TVBR
March 27, 2025 2:03 pm
Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the Nielsen ID system. This will give agencies and marketers one less hoop when it comes to the identification, reach, measurement and optimization of messaging to media consumers.Please visit
Radio & Television Business Report
for the full story HERE.
