Moneyball: The Case for Cheaper Contest Prizes

NuVoodoo
Author: Leigh Jacobs
March 31, 2025 4:07 am

Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated group contests give the appearance of constant $1000 giveaways across a swath of stations for a relatively modest expenditure. If your crosstown rival seems to be giving away $1000 an hour all week long, it may…

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