What’s On Your Bucket List?

Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% us have one. And now, rock n’ roll biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privielge of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?