The Secret To Making A Great Podcast (And Great Radio)

Both the Infinite Dial and Techsurvey 2025 reports reveal strong numbers for podcasting. In fact, each study reveals that podcasts have entered the mainstream. Smart podcasting studios like Wondery are seizing the moment, and proactively marketing their companies to audiences, advertisers, and podcast creators. It turns out thtat many of the attributes that make podcasts popular are the very same characteristics common to great radio shows and stations. But there are some key differences, too, that are determining factors.