Cadent Pact Brings ‘Expanded Performance Ad Solutions’ To TV

Radio & Television Business Report

Author: RBR-TVBR
April 22, 2025 10:02 am

It bills itself as a “predictive advertising company” and as of today has a new “unified, enterprise-class” advertising system using predictive modeling and real-time performance optimizations designed to “transform the omnichannel workflow.” The new offering from Cadent comes as it welcomes a new board member.

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