Mason’s Observations On Alex Warren, All The Way & Nokia

BigXthaPlug, Bailey Zimmerman – “All The Way”: Another country rap collaboration, currently #9 on Shazam and Spotify in America, #4 on Billboard and blowing up fast on Liveline where it finished #18 in requests last week. It’s showing the same signs of being a hit as “I Had Some Help” and “A Bar Song (Tipsy)” almost a year ago. What will radio do with it? Stations are typically slow to react when this kind of song—not formula pop–is blowing up on streaming. Often radio jumps on a song and promotes it as “hot and new” weeks and even months after it has dropped off the streaming charts. “All The Way” is #41 on Top 40, #73 on Rhythmic and nowhere to be found on Country radio. It would be a shame to let a potential summer smash slip away!