Paige Nienaber’s Midweek Idea Dump: The Heat Is On

(By Paige Nienaber) I’m writing this on a sunny Saturday in Minnesota where the temp is going to top out at 64, but with a promise of 80 (and tornadoes) on Monday. Summer heat is a promotional op.  Get ready now to make the most of it. Get loud, get wet, and get very visible.