May 12, 2025
Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable PPM-01

Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable

Radio News March 10, 2025
https://www.westwoodone.com/blog/feed/ Author (when available): Pierre Bouvard Nielsen has released all January 2025 Nielsen Portable People Meter markets...
Read More Read more about Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable
NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases NCAA-25-01

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

Radio News March 10, 2025
https://www.westwoodone.com/blog/feed/ Author (when available): Pierre Bouvard Click here to view an 8-minute video of the key findings....
Read More Read more about NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases
Advertiser Perceptions: National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase EricHaggstromVP-withTitle-3-225x300-1

Advertiser Perceptions: National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase

Radio News March 10, 2025
https://www.westwoodone.com/blog/feed/ Author (when available): Pierre Bouvard Click here to view an 11-minute video of the key findings....
Read More Read more about Advertiser Perceptions: National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase
The Extraordinary Cost of Dull: Boring Ads Require 2X To 2.6X Greater Media Spend To Achieve Same Impact As Interesting Ads Dull-01

The Extraordinary Cost of Dull: Boring Ads Require 2X To 2.6X Greater Media Spend To Achieve Same Impact As Interesting Ads

Radio News March 10, 2025
https://www.westwoodone.com/blog/feed/ Author (when available): Pierre Bouvard Click here to view a 14-minute video of the key findings....
Read More Read more about The Extraordinary Cost of Dull: Boring Ads Require 2X To 2.6X Greater Media Spend To Achieve Same Impact As Interesting Ads
Claritas And MARU/Matchbox: Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales Leads-01

Claritas And MARU/Matchbox: Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales

Radio News March 10, 2025
https://www.westwoodone.com/blog/feed/ Author (when available): Pierre Bouvard Click here to view a 12-minute video of the key findings....
Read More Read more about Claritas And MARU/Matchbox: Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
Creative Best Practices Handbook: Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms Handbook-01

Creative Best Practices Handbook: Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms

Radio News March 10, 2025
https://www.westwoodone.com/blog/feed/ Author (when available): Pierre Bouvard Click here to view an 11-minute video of the key findings....
Read More Read more about Creative Best Practices Handbook: Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms

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