New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road

Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-8, 2025 and the results were compared to seven Advertiser Perceptions studies conducted every six months beginning in April 2022. The Cumulus Media | Westwood One Audio Active Group® also commissioned a Quantilope consumer study to examine the commuting habits of average Americans. The nationally representative study was also conducted April 2025 among 1,600 adults 18+. These results were compared to the same questions asked by Nielsen and MARU/Matchbox over the past five years. Despite the marketing industry historically working from home more than average Americans, the new studies reveal the two groups are now mostly aligned with their commutes.

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