Radio & Television Business Report
Author: Cameron Coats
May 30, 2025 3:28 pm
What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing as just a social media play – instead, they’re reshaping ad strategies to push creator-led content onto connected TV platforms. It’s a shift that could permanently alter who competes for television’s most coveted revenue.
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Radio & Television Business Report
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