For Radio, Where Does Digital Revenue Go From Here?

When it comes to local media digitial revenue, opportunnity isn’t just knocking – it is loudly pounding. On the heels of a rich, new research study from Borrell Associates, Jacobs Media’s digital revenue guru, Chris Brunt, is poised and ready for action. In today’s guest blog post, Chris sets the scene for what a smart, cogent, and effective local digital strategy looks like, and how to get there….from here.