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Let’s face it. Radio is an easy business to put you at risk for getting your identity and value from your work. I talk to radio pros all the time with this challenge.
Anyone in our business is pretty much navigating a tricky balancedoing great work but not losing your balance and thinking all your value comes from the passion in your work. At the same time, people inside radio clusters and companies are so busy, it’s easy for you to work harder than ever and yet feel you are not recognized for the work you are creating.
This is why we have made the cornerstone of what we are doingENCOURAGEMENT.
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Here are some tips on how to keep performing well at your job while managing the frustration of not being acknowledged:
1. EstablishHigh Standards for Yourself
Keep delivering your best work and do it for your own standards. This will help you build personal pride and professional competence. Dont let a lack of recognition affect your internal standards or your own self-respect. What you do is about your standards and not controlled by others think.
2. Document Your Achievements
Keep a record of your accomplishments, projects, and milestones youve reached. This will help you when it comes time to advocate for yourself, especially if you’re ever asked to provide updates on your contributions. It also can help you encourage others to recognize your contributions should the occasion arise.
3. Focus On Self-Validation
While recognition from others is rewarding, your internal satisfaction can be just as fulfilling. Try to focus on the intrinsic rewards of doing well, like the sense of pride that comes from mastering a task or solving a problem, even if no one else notices right away.
4. Communicate Effectively
If you feel underappreciated, try to communicate your contributions in a way thats visible to your superiors or colleagues. This doesnt mean bragging, but subtle updates or feedback can help highlight your hard work without being too forward.
5. Look for Ways To Gain Support
Sometimes, value isnt just about recognition from leadership. Seek out mentorship or peer feedback. Support from colleagues can help make up for the lack of validation from higher-ups.
6.Pay Attention ToBurnout
Working hard without recognition can lead to burnout over time. Make sure youre setting boundaries to prevent exhaustion and frustration. Take breaks, set achievable goals, and dont sacrifice your well-being for the sake of work.
7. Take A Closer Look At TheWork Culture
If this lack of recognition is a chronic issue in your workplace, it might be worth assessing whether it’s a systemic issue or if youre in the wrong environment. Sometimes its not youits the organizational culture. If it is bad culture, takes some advice. Go find a better place to work.
8. Advocate for Yourself
While you may not feel valued, you can still advocate for yourself in performance reviews or meetings and you should. Frame your value through the results you’ve delivered, and dont be afraid to ask for feedback to show that you care about your growth.
Have you had any specific experiences where youve felt your work wasnt acknowledged?
Finally, a lot of things happen in a long radio career. You know the old saying, “If you haven’t been fired or laid off during your career, you probably are not in radio.” If you get caught up in a downsizing, don’t allow yourself to take it personal. Things happen. Our business – for all the pencil pushers and accountants that have become involved – is still an emotional, creative business.
Your life is NOT your job. You are more than your job. If you are downsized, zero-in on the fact: You will find another job and that job might be a better fit and make you happier than the one you just lost.
Believe in yourself. Use your downtime to self-educate and sharpen your skills. Network far and wide and you will be back to work sooner than you think and stronger than ever.
Brand + Relationship + Great Products + Consistent Problem-Solving = Higher Revenue
-Loyd Ford,Rainmaker Pathway Consulting Works (RPC)
People are questioning radio. The truth is that there are people who stay in worry and those who take action and create opportunities. Join us.
Catch my weekly radio sales column each Monday @ RadioInk.com.
P.S. When youre ready, there are two (2) ways I can help you.
- Grab any of our free blogs onour site. (There are over 1,300 available to you). We cover a lot of ground, including sales, talent, sales coaching, creativity, digital content and rev gen, company culture, endorsements, podcasting, and of course – ideas (the lifeblood of local radio).
- Join our VIP program I Want Our Brand To Be Growth by becoming a client. Finally, an affordable and complete consulting practice that creates growth engines in programming and sales. It all starts with a free consultation. Email Ford@RainmakerPathway.com or call me directly 864.448.4169.
Everyone needs revenue, but we ask clients to think about what happens when you yourself come to represent growth in your market. 864.448.4169.
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