The Exponential Value of Nurturing Radio Superfans

Across the world wide web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deseres thought, and that’s how we’ll start the new week.