Radio’s New Audience Equation: Z Over Y = Trouble

Don’t look now, but that 800 pound gorilla in most radio station conference room has put on some weight. Yes, it’s none other than Gen Z, now representing 20% of the U.S. population, carvinig out a core audience segment that defies marketers and content creators alike. In radio circles, they remain an afterthought. With each passing year, they gravitate een further away from AM/FM radio. Gen Z is in the crosshairs for today’s #TBT post.