“Alexa!”: How Are US Consumers Using Digital Assistants in 2025? Which Devices Are They Using Most?

In NuVoodoo’s Winter 2025 Consumer Digital Media Study, we surveyed over 2,900 U.S. consumers aged 14 and up, carefully balanced across key geographic and demographic variables. One emerging pattern stood out across generations: growing engagement with digital assistants like Siri, Alexa, and Google Assistant. As voice interfaces become more deeply embedded across devices — from…

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