Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

The post Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio? appeared first on Barrett Media.