Marketron Sets NAB Show Sessions For Digital Sales

Marketron, the broadcast industry’s trusted partner for revenue operations technology, shared news of its continuing effort to support radio’s evolving sales models. As digital sales have become a more significant part of advertising revenue for radio companies, the company has followed this evolution by delivering a built-for-radio digital sales platform, Marketron NXT, and providing a track for radio to become experts at selling digital advertising as a complement to airtime spots.