76%, 4H 30M, and other metrics in new SiriusXM Media playbook

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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